Maui Jim presents its first ever optical collection. Featuring 59 styles, the collection utilizes proprietary technology, delicate designs and bold shapes. Inspired by the ancient Hawaiian artisans and colorful sea glass, the new frame designs combine comfort and strict attention to detail. Frame materials include acetate, thin injected nylon and specialty metals for a diverse collection aiming to fit a broad range of consumer needs. Two new proprietary lens designs were also created, which include the MauiPassport Everday designed for everyday activities and the MauiPassport Office, which is ideal for those who use the computer throughout the day. All Maui Jim optical lenses also offer glare reduction, scratch resistance and a high level of durability. “This collection of frames is as sophisticated in their engineering as they are elegant in their styling,” says Craig LaManna, Maui Jim marketing director, ophthalmic. “We believe in the perfect balance of art and science, which is why we developed premium proprietary lenses to go along with our beautiful Maui Jim frames.”

Visit our Sight Shops to learn more about this exciting new brand.

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